TOKYO: Nissan Motor Co Ltd and Nissan Motorsports and Customisation Co Ltd (NMC) will launch new initiatives to expand the Nismo car lineup.
These are also aimed at enhancing Nissan’s overall brand power through new motorsport activities.
As part of the Re:Nissan product strategy, ‘heartbeat models’ are key to sparking emotion and define Nissan’s brand DNA.
Under the motto "Road to track, track to road," Nissan leverages technology cultivated through top-tier racing series such as Super GT and Formula E.
Insights and innovations are pulled from the track and leveraged in the Nismo car lineup.
Nissan will continue to challenge itself in series like Super Taikyu and expand into new types of racing.
The Japanese automaker aims to double the number of Nismo cars available globally, from five to 10 and expand their market availability.
Nissan aims to increase annual shipment volumes from 100,000 units to 150,000 units by 2028, with overseas sales rising from 40% to 60%.
Beginning from 2026, Nissan also plans to introduce prototype vehicles for racing activities.
Meanwhile, NMC will grow its restoration, restomod, and parts sales businesses with an initial focus on expanding around the Skyline GT‑R R32, R33 and R34, with more vehicles and regional offerings to follow.
NMC president and CEO Yutaka Sanada stated, "Nismo continues to elevate the excitement and innovation of Nissan vehicles. Moving forward, we aim to infuse our passion and driven excitement into Nissan’s other product lines."
