The decision by the Japanese carmaker in the US came during the National Teen Driver Safety Week (Oct 18 to 24), to help significantly reduce accidents among young drivers with the help of ADAS.
Accidents have been found to be especially high for new drivers during the first few months.
Nissan's Safety Shield 360 ADAS is a suite of six active safety technologies that include Automatic Emergency Braking with Pedestrian Detection, High Beam Assist, Lane Departure Warning, Blind Spot Warning, Rear Automatic Braking and Rear Cross Traffic Alert.
The ADAS system will be made as standard in models sold in the US including the Sentra, Leaf, Maxima, Kicks, Rogue Sport, Titan and the new Rogue. Three additional models will be announced in the coming months.
Advanced driver assistance technology included in Nissan’s Safety Shield 360 can help to reduce crashes, which may be attributable to driver inexperience.
According to the Insurance Institute for Highway Safety (IIHS), vehicles equipped with Forward Collision Warning and Automatic Emergency Braking experience a 56% reduction in crashes with injuries.
The IIHS also reported that crashes when in reverse decreased by 78% in vehicles equipped with a Rear Automatic Braking system and by 22% in vehicles with Rear Cross Traffic Alert.
“Offering these safety technologies as standard equipment on 10 of our most popular models is an important step forward. This added layer of protection can help keep young drivers safe especially as they are getting used to being on busy roads,” said Nissan Technical Center North America senior manager and lead technology expert of Intelligent Transportation System Research Andy Christensen.