Refreshed Nissan Tiida hatch targeted at Chinese youth goes on sale

By CARSIFU | 31 May 2016

BEIJING: Nissan has launched the all-new Tiida in China through its local joint venture, Dongfeng Nissan Passenger Vehicle Company (DFL-PV). The third-generation Tiida just had its global debut at Auto China 2016 in April.

With price starting from RMB 99,900 (RM63,000), the compact hatchback is the second new product of DFL-PV in 2016 and another embodiment of its “Young Nissan” strategy. The first Tiida was introduced in China in 2005, when it opened up a new segment – the compact hatchback – in the market. Accumulative sales of Tiida in China to date have exceeded a million units.

Tiida (1)

The Tiida is expected to continue building on its success and attain segment leadership in China. Featuring dynamic styling in the V-Motion grille, unique boomerang LED headlights, a streamlined body and sporty aluminum wheels, the exterior design of the all-new Tiida speaks to the aesthetic of the young generation in China. Thanks to its best-in-class 2,700mm wheelbase, Tiida offers impressive cockpit space and class-leading 681mm rear knee room, providing comfort for both drivers and passengers.

The Tiida is equipped with class-leading safety technology such as Forward Emergency Braking (FEB), Lane Departure Warning (LDW), Blind Spot Warning (BSW) and Cross Traffic Alert (CTA). It also delivers a segment-leading infotainment system with 7-inch audio display, and convenience through various kinds of media connection to the vehicle.

Tiida (3)

The Tiida also boasts class-leading 5.3L/100km fuel efficiency through its advanced 1.6L HR16DE engine, Intelligent Start and Stop system and improved Xtronic CVT. Aided by the new D-Step shift logic technology, Electric Power Steering (EPS), Vehicle Dynamic Control (VDC), advanced damping system and high-performance suspension, the all-new Tiida promises pleasant and agile driving experience.

Chinese basketball star and former NBA player Yi Jianlian, product ambassador for Tiida, attended the launch event. In line with the target segment for Tiida, the event included a photo booth and social media engagement.

Tiida (4)