LONDON: Nissan Motor Co said on Monday that as of now all new models it launches in Europe will be fully electric and it plans to sell only electric vehicles on the continent by 2030.
"There is no turning back now," Nissan CEO Makoto Uchida said in a statement. "Nissan will make the switch to full electric by 2030 in Europe - we believe it is the right thing to do for our business, our customers and for the planet."
The Japanese carmaker said that one of two new EV models it has already confirmed for Europe will be manufactured at its Sunderland plant in northern England.
Uchida was here to celebrate the 20th anniversary of the London-based Nissan Design Europe (NDE). A sporty urban electric concept car called Concept 20-23 was unveiled in conjunction with NDE's anniversary.
Earlier this year, Nissan raised its targets for EV models as it plays catch up in a segment dominated by newcomers like Tesla - saying it would launch 19 new EV models by 2030.
Nissan also previously said that by its fiscal 2026 year ending March 31, 2027, 98% of its sales in Europe would be electrified - meaning either fully-electric cars or hybrids, which have both a large battery and a combustion engine.
The new goal of going fully electric in Europe by 2030 brings Nissan in line with alliance partner Renault, which plans to make the Renault brand all electric by then.
Ford and Stellantis also plan to be fully electric in Europe by 2030. Volvo plans to sell only EVs globally by 2030.