The innovative motion video mapping projection at 110 The Queen's Walk Building, featuring Nissan's race livery colours, creates the illusion that the helmet is racing.
This high-profile visual spectacle is part of Nissan's Feel Electric Festival, taking place in Covent Garden.
The stunt was created by Dark Horses and Nissan Motor GB, in partnership with Grand Visual and Pixel Artworks.
The Cherry Blossom Garden, set up around the Nissan Formula E lab, allows people to test their driving skills with racing simulators, take photos with digital versions of Nissan Formula E drivers, and enjoy limited edition Sakura sushi and complimentary drinks.
The festival also features an immersive Japanese dance and music performance inspired by Kabuki.
“For the final race of the season, we wanted to create a stake in the ground moment that really showcased Nissan Formula E taking over the city," said Dark Horses chief creative officer Steve Howell.
"And there was no bigger stake we could find than transforming one of London’s most iconic buildings into a 150 feet tall Nissan race helmet.”
