KUALA LUMPUR: Omoda | Jaecoo Malaysia has been appointment as the Official Automotive Partner of Kuala Lumpur Fashion Week (KLFW) 2026, underscoring the brand's association with premium experiences and contemporary lifestyle.
As part of the collaboration, the company will present the first public preview of the upcoming Omoda C7 and Omoda C7 PHEV models that are slated for local launch.
The model will be displayed at the Esplanade, KLCC Park during KLWF 2026 from Aug 3 to 9.
Omoda | Jaecoo Malaysia marketing director Jackie Chua said Omoda and Jaecoo models have always stood apart through futuristic design, performance and technology-forward appeal that resonates with today's modern consumers.
"Our partnership with Kuala Lumpur Fashion Week 2026 reflects our commitment to innovation, creativity and contemporary lifestyle.”
"Being named the Official Automotive Partner of Malaysia's premier fashion event places the brand proudly at the intersection of automotive innovation and high fashion, further reinforcing the premium positioning and growing desirability of Omoda and Jaecoo vehicles," she said,
Aside from the C7 showcase, Omoda | Jaecoo Malaysia will also unveil a special collaboration with BEHATI, a Malaysian fashion label renowned for blending traditional Malaysian cultural attire with modern, avant-garde streetwear style.
The exclusive collaboration celebrates bold creativity and forward-thinking design, mirroring the progressive model philosophy of the C7.
Representing the next evolution of Omoda's "Art in Motion" design philosophy, the C7 features combined sculpted surfaces, a bold frameless front fascia and aerodynamic proportions into a contemporary crossover that is both expressive and sophisticated.
Offered in two powertrain options of a 1.6-litre turbocharged petrol engine with a seven-speed Dual-Clutch Transmission (DCT), or a plug-in hybrid (PHEV) variant with a 1.5-litre turbocharged engine and a Dedicated Hybrid Transmission (DHT) that delivers efficiency and long driving range.
