RAWANG: Perodua says it will adopt a new approach soon to strengthen its product offerings while further improving the compact car company’s operational capabilities.
Perodua president and chief executive officer Datuk Zainal Abidin Ahmad said the approach called "Perodua Smart Build" would enable the company to "further win our customers’ support".
“More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our customers will be announced in the near future."
On sales target, Perodua is bullish, saying it aims to sell 240,000 vehicles in 2021 – a 9% increase from the 220,163 units sold in 2020 – on the back of sustained strong demand for its existing models and the extension of the sales tax exemption announced by the government recently.
Of the 220,163 units sold in 2020, Perodua registered 66,330 Myvis, 59,651 Axias, 56,996 Bezzas, 22,494 Aruz, 14,691 Alzas and one other model against a total industry volume (TIV) of 529,434 units, netting a 41.6% market share.
Perodua’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020, and with all its models having over 90% local parts content, the carmaker remains the biggest buyer of automotive components in Malaysia.
The compact car maker is expected to buy a record RM6.5 billion worth of locally-sourced components in 2021.
It is expecting its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021, comprising current and new customers.
“In addition, with 2020 ending better than expected for Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history. This increase will replenish our stock to ensure brisk delivery this year,” said Zainal.
