KUALA LUMPUR – Petron Malaysia, in collaboration with the Türkiye Tourism Board has launched the ‘Jom Jalan-Jalan Türkiye’ nationwide promotional campaign, running from Dec 15 to March 15, 2023.
The campaign will reward Petron Miles (P-Miles) customers by giving them the chance to have their dream holiday through Petron’s collaboration with Türkiye Tourism Board and its global “Go Türkiye” campaign.
For Petron, this campaign is a continuation of its “Jom Jalan-Jalan”, which was initiated in October last year, right after cross states travelling was allowed.
Chen.
The campaign was launched by Turkiye ambassador to Malaysia, Emir Salim Yüksel and attended by Petron Malaysia marketing manager Danny Chen and other VIPs.
The three-month integrated campaign includes on-ground and online activation.
The campaign kicked off with the “Turkish Grand Bazaar” at the Paradigm Mall, Petaling Jaya from Dec 15– 18 and followed by nationwide roadshows with exciting games at selected Petron service stations as well as a social media contest.
There will also be exclusive Petron “Jom Jalan-Jalan Türkiye” merchandise up for grabs.
The contest is open to all P-Miles cardholders.
Customers will need to download and register on the P-Miles mobile app when making petrol purchases to participate.
Emir Salim.
They will earn an automatic entry with a minimum RM50 petrol purchase at any Petron service stations and qualify for final lucky draw.
The campaign aims to reward 336 lucky winners with more than RM300,000 worth of prizes throughout the three-month campaign period.
The Grand Prize is a spectacular 8-day and 7-night travel package worth more than RM50,000 together with his/her chosen companion.
Together, they will experience the comfort of travelling in Turkish Airlines business class.
Aside from the Grand Prize, there will be an additional five first prize winners where winners get an 8-day and 7-night travel package for two persons with return economy class air tickets and access to Plaza Premium lounge.
Winners of this package will have a unique experience exploring ancient cities in Türkiye, sampling local delicacies, and participating in the diverse culture of the country.
Among others, the travel package consists of a breathtaking hot air balloon ride soaring through the skies of Cappadocia.
A total of 330 Consolation Prize winners will be selected where 30 winners will receive RM800 worth of American Tourister luggage, and another 300 winners will enjoy RM500 worth of P-Miles points.
Winners of each prize category will be announced after the three-month campaign ends.
(From left) Emir Salim, Chen and Petron Malaysia corporate affairs manager Wan Adibah Azian Mahmood making a stop at an Istanbul Ice Cream booth.
Chen said Petron Malaysia was thrilled to collaborate with Türkiye Tourism Board, tourism partners and local sponsors to reward our loyal Petron customers with amazing prizes.
“This comes in timely as Petron also celebrates its 10th anniversary. This campaign is our way of saying thank you to our customers who have been with us throughout the journey,” he said.
Emir Salim said International flights have recorded an increase after the reopening of international borders.
“In support of the tourism recovery efforts and Türkiye tourism global campaign, this collaboration comes at an opportune time as Türkiye sees an uptick in travel and I look forward taking the next step to develop and promote Türkiye to Malaysians,” he said.
Aside from the collaboration with Türkiye Tourism, Petron also worked with other partners such as Türkiye Embassy, Turkish Airlines, Plaza Premium Group and American Tourister to promote international inbound, outbound travel and offer customers the chance to win exciting vacation packages.
