KUALA LUMPUR: One of the oldest motocycle manufacturing company is now in Malaysia.
In partnership with Aveta International, Peugeot Motocycles which was founded in 1898 looks to position the country as a strategic hub for the brand’s Southeast Asian expansion.
The brand's launch is mark by the introduction of four models that have been curated to cater to riders of different wants and needs such as the urban professionals seeking stylish daily transport, lifestyle enthusiasts drawn to European design, or collectors of premium heritage marques.
There's the dynamic urban scooter Speedfight 4+ that is priced from RM9,990 and the premium crossover scooter XP400 GT that is engineered for both urban and light adventure riding at RM43,990.
The sporty retro-inspired Django comes in Classic and Café Racer that are respectively priced at RM14,990 and RM16,990.
Each model is engineered with advanced features such as i-Connect digital dashboards, advanced ABS and SBC braking systems, smart-key technology and high-rigidity chassis for enhanced stability and control.
Aveta International group managing director Steven Lim commented that the introduction of the XP400 GT marks a first-of-its-kind entry for Peugeot Motocycles in Malaysia as it brings with it a unique crossover scooter segment that combines versatility with premium appeal.
He added that they are excited to make this new category accessible to Malaysian riders with bookings now officially open and deliveries already underway across their expanding nationwide dealer network.
“We are also proud to support the local assembly of selected models as part of our long-term commitment to the market. This includes the Django range and Speedfight 4+, through a completely knocked down (CKD) programme under Aveta’s Eco 5 initiative – further strengthening our efforts to build a sustainable and locally anchored ecosystem for the brand.
"This move is underpinned by a dedicated local assembly facility, representing a significant investment by Aveta International to support Peugeot’s brand-specific infrastructure, enhance accessibility, and strengthen aftersales capabilities," he added.
Peugeot Motorcycles Malaysia will adopt a phased retail rollout strategy, targeting 10 to 15 exclusive dealerships in key urban locations throughout 2026.
The first flagship experience centre opening on May 9 will be in Bukit Tambun, Penang.
This will then be followed up in Johor Bahru and Klang Valley around early June this year.
Customers will also benefit from comprehensive aftersales support via dedicated Peugeot service centres, fully integrated with the “Aveta Care on Wheels” mobile service network.
Peugeot Motorcycles Malaysia is actively evaluating the necessity to bring in electric two-wheelers as the company aligns its long-term roadmap with Malaysia’s National Energy Transition Roadmap (NETR).
The brand is also exploring smart city and last-mile mobility solutions to reinforcing its commitment to sustainable and future-ready urban transportation.
“Malaysia represents a key strategic market for Peugeot Motorcycles in Southeast Asia. With its dynamic urban landscape and growing demand for premium mobility solutions, we are confident that our unique blend of French design, innovation, and practicality will resonate strongly with Malaysian riders,” said Peugeot Motocycle Groupe chief executive officer Laurent Lilti.
To reflect its measured yet confident approach to market entry Peugeot Motorcycles Malaysia is targeting over 3,000 units in its first year.
