MUNICH: BMW M recently celebrated the production of its one-millionth BMW M vehicle.
The milestone vehicle was a BMW M3 with BMW Individual Fire Orange III special paintwork, manufactured at BMW Group Plant Munich.
This production milestone marks a landmark in more than five decades of BMW M, characterised by exceptional performance, innovative strength and emotionally engaging driving pleasure.
Going forward, the BMW Group’s main plant in Munich will also produce the fully-electric BMW M3 – the first high-performance model to feature BMW M Neue Klasse technology.
This will be the second Neue Klasse model produced in Munich after the fully-electric BMW i3.
“BMW M combines road and racetrack capabilities with everyday practicality,” says BMW M GmbH CEO Franciscus van Meel.
“The one-millionth BMW M vehicle shows that these values are still very much appreciated by our customers, 40 years after the market launch of the first BMW M3. This motivates us to continuously develop our BMW M high-performance vehicle portfolio based on BMW M Neue Klasse technology, including fully-electric models, in line with our core brand promise.”
BMW Group Plant Munich is underlining its key role in the future of the BMW M brand.
As the BMW Group’s main plant, the site combines a long tradition of building sporty BMW models with the transformation towards electromobility.
From 2027 onwards, the BMW Group will produce only fully electric vehicles at BMW Group Plant Munich.
The plant was successfully remodelled for this purpose during ongoing production.
Modern production structures, systematic digitalisation and close cooperation with development teams and suppliers lay the foundation for a high-performance vehicle like the new fully-electric BMW M3 to continue to be manufactured efficiently in Munich.
A new body shop and a cutting-edge vehicle assembly, including new logistics areas, were built on about a third of the plant site's total area.
