Polestar opens design studio, embraces new design era with Polestar 3

By CARSIFU | 25 February 2023


GOTHENBURG: Polestar has opened its new design studio in Gothenburg, nestled in a dense forest next to the brand’s global headquarters.

The dedicated facility provides a specialist home for up to 120 design team members, led by Maximilian Missoni, in an environment that combines modernist architecture with the brand’s clean, minimalistic Scandinavian aesthetic.

Born out of a historic former Volvo facility completed in 1984 by Italian Romaldo Giurgola and local architect Owe Svärd, the building has been fully upgraded while maintaining its unique architectural character.

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Here, the Polestar Design team will continue to build on the brand’s new design language, previewed by the Polestar Precept and electric roadster concept cars, and carried into production with Polestar 3 which launched in October 2022.

Polestar 3 will go into production in mid-2023 and first deliveries in launch markets are expected in the fourth quarter of 2023.

Aerodynamics were key to shaping the SUV for the electric age. The overall design, with its powerful and wide stance, and low, sweeping roofline, is introduced by the SmartZone and front aero wing.

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While exterior proportions are designed to reflect technology and impart a sporty stance, space inside Polestar 3 has been maximised thanks to the long body (4,900 mm) and wheelbase (2,984 mm). Reducing surface volumes around the cabin’s component architecture and increasing occupant space in all positions results in a more spacious and enjoyable interior.

Colours and materials have been selected and combined to express Polestar’s Scandinavian heritage with a premium look and feel, while addressing sustainability and the redefinition of luxury.

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The full-length glass roof contributes to the airy feel, and Polestar’s signature logo is integrated into the glass roof in a new way – etched between two layers of the laminated glass and only visible when illuminated.


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Polestar Design Office

Polestar Design Office

Polestar Design Office

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