STUTTGART: Porsche customers will soon be able to design their own dream cars online using a new configurator.
The Porsche Car Configurator can also now be used to pre-order vehicles directly.
The new functions will initially be available in Germany and will be launched in Spain and Portugal in the coming weeks.
The new features include expanded views of the vehicle in even higher quality and with more backgrounds.
Almost all options are now visually represented in real time – from the different variants of the design packages to details such as decorative stitching. Users are also guided through the configuration process in a targeted manner.
“With the new functions, we have reached a milestone on the way to a highly attractive digital service for buying a Porsche,” said Porsche AG chief marketing officer Robert Ader.
“We have completely revamped the Porsche Car Configurator with the objective of enabling maximum customisation while making the configuration and buying experience as intuitive as possible. The result is a more inspiring, simple and compelling customer journey.”
Customers could already request and order in-stock new and used cars.
Thanks to the new functions, this will now include customer-configured vehicles as well, which can be pre-ordered from the desired dealer directly in the Car Configurator.
The sale is then finalised at the Porsche Centre. The process is part of the brand’s omnichannel approach, which is designed to allow customers to move seamlessly between digital and physical contact points.
Porsche launched online car sales in Germany in 2019 and has been steadily expanding the offering ever since.
Online vehicle searches are now available in 100 markets around the world, and cars can be ordered online in 32 of them.
