The opening ceremony was held as part of an exclusive evening event on Oct 13. The store opened to the public on Oct 15.
Under a "Porsche Driven by Dreams – the Brand store in Stuttgart" retail format, the sports car maker is creating a space with an ideal downtown location where the brand and brand purpose can be experienced up close and personal.
Over an area of more than 300 square metres, current models and rarities from the Porsche Museum will be shown in changing exhibitions – each accompanied by thematically related art installations.
This includes "Dreamer Objects" of famous faces who have realised their lifelong aspirations and personal objects with inspiring stories.
Partner companies of Porsche will also exhibit limited editions of their products. Customers can buy selected Porsche Design items in the Brand store too.
A bar with a lounge area invites visitors to linger. To really boost the feel-good factor for guests, the Brand Store’s catering and beverage offerings will be provided by local and regional partners.
It is also possible to pre-order a car online. In the Fitting Lounge, customers can use vehicle configurators and virtual reality applications to create their dream Porsche and pre-order it directly from the dealer in a relaxed setting.
A live-chat function enables direct contact with the dealership as well as reservations of available in-stock and previously owned cars.
The brand store also marks the opening of the 27th Porsche Drive Rental location in Germany, where cars can be rented for a period of between one and 28 days.
Cars can be booked via the brand store website and are ready and waiting in the underground car park of the Dorotheen Quartier.
The brand store will regularly host daytime and evening events. The kick-off event, a Dreamer’s Dinner with photographer and influencer Paul Ripke, was held on Oct 18.
Information about future events can be found in the brand store newsletter and on the website porsche-brandstore.de, where tickets can also be booked. The new location also has its own Instagram channel: porsche_brandstore
