SHAH ALAM: Proton recently partnered with Reef Check Malaysia (RCM), a non-profit organisation focused on coral reef conservation, to remove waste material from the beach at Morib Beach in Banting, Selangor.
The initiative is part of Proton’s ongoing corporate social responsibility (CSR) efforts and marks the second consecutive year the company is targeting its efforts at this coastal area, which is known for its valuable marine and mangrove ecosystems.
The cleanup efforts brought together a total of 157 volunteers, comprising staff from Proton, vendors, dealers, and bankers.
The team’s activities concentrated on the main visitor area, where they successfully cleared 468.27kg of waste.
This included general waste, large items, tin/metal, plastic, and glass.
The cleanup also meticulously removed plastic straws and cigarette butts, significantly enhancing the beach’s natural beauty.
Located just an hour's drive from the city of Kuala Lumpur, Morib Beach is a coastal gem known for its marine and mangrove ecosystems.
It will benefit significantly from the waste removal efforts, which contribute to a healthier environment and cleaner coastline.
The event aimed to not only improve the beach's condition but also to raise awareness about the importance of keeping coastlines clean, the role that mangrove and coastal ecosystems play in environmental conservation, as well as coaching participants on what they can do personally to reduce waste.
It also served as a platform to highlight the urgent issue of marine pollution and the value of collecting data for national marine policies.
“This collaborative effort at Morib Beach truly reflects the spirit of Proton. By taking part in community work, we are not only contributing to a healthier environment but also strengthening our sense of teamwork and responsibility," said Proton covering deputy CEO Ainol Azmil.
"At Proton, this is what it means to be part of a company that’s engaged with its community and committed to making a genuine difference.”
