PENANG: At the MARii Penang Autoshow 2026, Proton has a bold showcase that brings together its core models under a striking black styling theme — presented in one venue for the very first time.
The MARii Penang Autoshow 2026 is taking place at the Penang Waterfront Convention Centre (PWCC) from May 1 to 3.
Visitors can get up close with the striking models on display presented in black.
Selected models, including the Proton Saga, S70, X50, X90 and X70, will be available for test drives.
Customers who complete a test drive and make a booking during the event will enjoy exclusive autoshow offers and rewards.
Visitors can also participate in on-ground activities by following Proton’s official social media channels and sharing their experience at the booth to unlock additional rewards.
Proton is also showcasing its advanced Electrical and Electronic Architecture (EEA) platform in the Northern region for the first time — enabling faster system updates, enhanced safety, and
improved connectivity.
Complementing this is the Intelligent Head Unit (IHU), developed by Acotech, which features seamless smartphone integration and Bahasa Malaysia voice recognition for a more intuitive and connected driving experience.
Proton Edar CEO Datuk Abdul Rashid Musa said, “Proton is focused on building a complete ecosystem that supports our customers beyond the point of purchase. Accessibility is not just about price, but also about ensuring Malaysians have the confidence to own and maintain their vehicles over time, with the right support, reliability, and value throughout their ownership journey.”
