SUBANG JAYA: National automaker Proton has launched Proton Capital Sdn Bhd, its dedicated automotive financing arm, to make vehicle ownership more accessible for eligible customers.
Proton Capital complements the options currently available in the automotive finance market.
By focusing specifically on Proton vehicles and working closely with the company’s authorised dealer network, it aims to provide a more integrated, efficient and customer-focused financing experience, from making an application to vehicle delivery.
A recent launch ceremony brought together members of the Proton Capital Board, Proton and Geely Financial Services management, dealers and business partners, while also marking the formal authorisation of 10 dealership groups to offer Proton Capital services.
During its initial phase, Proton Capital will serve eligible individual customers purchasing new Proton vehicles through 12 participating outlets in the Klang Valley.
Applicants may include salaried employees, self-employed individuals and customers with other verifiable sources of income.
“The establishment of Proton Capital adds an important capability to Proton’s business model. Financing plays a major role in the vehicle-purchase journey, and having a dedicated financing company allows us to work more closely with our dealers and respond more effectively to customers’ needs,” said Proton Capital chairman Zhang Qiang.
Customers may submit their applications through a participating authorised Proton outlet.
Proton Capital will assess each application individually, taking their income, existing financial commitments, credit information and repayment affordability into consideration.
All approvals remain subject to the company’s prevailing credit policies, required documentation and applicable terms and conditions.
Proton Capital aims to provide an initial decision within one working day.
Applications requiring additional documents, verification or further credit assessment may take a little longer.
At its launch, Proton Capital will offer conventional hire-purchase financing for new Proton vehicles, including a standard fixed-rate package and a dedicated package for the Proton S70 taxi.
The company plans to introduce more products progressively, including financing designed for e-hailing customers.
A Shariah-compliant financing option is targeted for introduction in early November.
“Our aim is to provide responsible financing solutions built around Proton customers and vehicles. We will begin with standard hire-purchase products and expand our offerings as we better understand the needs of different customer groups,” said Proton Capital CEO Song Tao.
No application fee will be charged for submitting a financing application.
Any stamp duty, statutory charges, insurance or takaful premium, registration charges and other applicable fees will be disclosed in the relevant product disclosure sheet before the financing agreement is signed.
Customers are encouraged to insure their vehicles using the Proton Insurance Program for total protection, subject to successful vehicle registration.
Monthly instalments may be paid through online banking or DuitNow Transfer using the unique CIMB Bank account assigned to the financing account while a direct debit option is also available.
Proton Capital intends to expand its services progressively across the Proton dealer network.
Customers seeking more information may approach a participating authorised outlet or contact Proton Capital Customer Care at 03 5888 1668 or procap_cs@Proton.com.
