SHAH ALAM: Proton car designers recently shared insights into the creative thinking and processes behind automotive design, for more than 20 students aged between 15 and 25.
In line with its corporate social responsibility and commitment to education, Proton collaborated with Management and Science University (MSU) to organise an immersive knowledge-sharing session titled “Automotive Styling and Canva Design Skills Workshop” on Feb 7 at an NGO (non-governmental organisation) training centre in Subang Jaya.
The workshop featured three Proton car designers — Ayu Mastura Khamis, Harman Shah Sulaiman and Wan Taqiyyudin Ahmad Was Hussin.
Complementing the industry perspective was MSU media graphic and design lecturer Muhammad Afifi Ahmad Tarmizi.
During the interactive workshop, participants were given a behind-the-scenes look at how key design elements, such as colour selection and seat materials are conceptualised and developed during the creation of new vehicle models.
Beyond design fundamentals, the discussion emphasised the importance of creative thinking, illustrating how imagination and innovation play a vital role in shaping the automotive industry.
For many of the students, the experience opened up a fresh perspective and encouraged them to approach their studies and future ambitions with greater creativity and confidence.
The initiative aims to broaden students’ horizons by providing access to industry professionals they may not typically encounter, inspiring them to see creative fields as exciting and achievable career pathways.
“Knowledge is like a lamp — its light, no matter how small, can illuminate even the darkest path. At Proton, we believe that sharing knowledge sparks curiosity and opens doors to new possibilities,” said Proton deputy CEO Datuk Abdul Rashid Musa.
