SHAH ALAM: The Proton e.MAS 5 entry-level EV (electric vehicle) is on a nationwide MISI 5 tour from August to October 2025.
In a statement, Proton says this offers early public access to the e.MAS 5 ahead of its official launch and ensures the public can interact with the vehicle.
The MISI 5 tour is a series of exclusive previews at selected popular tourist spots and at Proton e.MAS dealerships.
Visitors can explore the e.MAS 5 through guided walkarounds, static displays, and interactive showcases, all designed to highlight its stylish design, expansive storage, and advanced tech in real-life settings.
The e.MAS 5 has smart features like pre-cooling and real-time charge planning.
The MISI 5 tour will journey through five regions, each brought to life by a distinct lifestyle persona and a popular influencer taking on a challenge inspired by local passions from fashion and culture to food, art, and adventure.
In the Central region, fashion designer and TV personality, Karl Shafek (Fashionista) will transform the e.MAS 5 into a mobile make-up studio during KL Fashion Week.
Down South, Johan Eskandar (Culture Lover) will explore heritage sites and pet-friendly stops with his signature feline charm.
Up North, Soyabelacan (Foodie) will cook and serve culinary delights straight from the e.MAS 5’s spacious frunk.
On the East Coast, mural artist Zameer Pentbrush (Creative Nomad) will turn the e.MAS 5 into a moving canvas for an on-the-go masterpiece.
In East Malaysia, content creator Ain Ramli (Thrillseeker) will push limits with a record-breaking haunted livestream powered by the e.MAS 5’s technology.
The MISI 5 tour will run from August to October 2025, with stops planned in major cities.
With the tour kicking off in the Central region, the e.MAS 5 will appear at some of Klang Valley’s most iconic landmarks on August 15, including Batu Caves, Putra Mosque, Central Market, KLCC, and Saloma Bridge.
From August 9 to 17, the Central leg will also feature preview stops at Proton e.MAS dealerships:
August 9: SG Car (Shah Alam), Wheelcorp (Setia Alam), EON (Glenmarie) and AJG (Puchong)
August 10: AJG (Sri Kembangan), Jawira (Balakong), ProAuto (Kajang) and Jewel Sonic (Putrajaya)
August 16: Able Mobility (Cheras), MBF EV (Jalan Tun Razak), Cahaya (Segambut) and Igreen (Setapak)
August 17: Pantai Bharu (Rawang), EON (Damansara), Regal Motor (Petaling Jaya) and Peringgit (Jalan Klang Lama).
“We believe the best way to build trust and momentum with our soon-to-be launched Proton e.MAS 5, is through hands-on experience," said Pro-Net CEO Zhang Qiang.
"With the MISI 5 Tour, Malaysians will get the chance to see the Proton e.MAS 5 up close, learn more about the car from product experts, as well as meet popular influencers.”
