SHAH ALAM: Proton's "Electrify Your Life" contest grand prize winner is Shahrul Aizat Ishak, who won the soon-to-be-launched all-electric Proton e.MAS 5.
His winning slogan was “Proton e.MAS menjadikan hidup saya tenang tanpa bunyi, tangkas tanpa kompromi, dan terpacu dengan inovasi.” (English Translation: “Proton e.MAS makes my life peaceful without noise, agile without compromise, and driven by innovation.”)
"I joined the contest to show my support for the e.MAS campaign, never really expecting to win,” he said.
“My wife and I spent time together crafting the slogan and to be chosen out of more than 31,000 entries feels truly lucky. I’m really looking forward to taking my family and my parents on trips with the new e.MAS 5 as it will be a special journey for all of us.”
“The Electrify Your Life campaign was never just about putting our EVs on display, it was about having conversations, teaching, and guiding Malaysians on what choosing EV as a lifestyle really means,” said Pro-Net chief branding officer Salawati Yusoff.
“At every stop, we saw families asking questions, younger audiences experiencing EVs for the first time, and people opening up to a new way of driving.'
Pro-Net, a wholly-owned subsidiary of Proton, had recently wrapped up its "Electrify Your Life" nationwide roadshow at Central i-City, Shah Alam, marking the finale of a three-month campaign that brought Malaysia’s first national electric vehicle, the Proton e.MAS 7, to communities across the country.
Since its debut in May, the campaign had reached tens of thousands of Malaysians across Kuala Lumpur, Penang, Melaka, Johor Bahru, and Shah Alam.
Visitors enjoyed immersive EV experiences through lifestyle zones, interactive test drives, and EV educational sessions with motoring personalities.
A key highlight of the campaign was the "Electrify Your Life" contest, which invited Malaysians to submit creative slogans for a chance to win exclusive prizes.
The contest drew over 31,000 entries from online submissions, the nationwide roadshows, and dealership engagements.
“With the Electrify Your Life campaign, our goal was to make EV adoption easier to understand - something relatable and aspirational in the everyday lives of Malaysians. Judging by the response we’ve received, we believe that goal has been a success,” said Pro-Net CEO Zhang Qiang.
The MISI 5 Tour, an ongoing nationwide preview of the Proton e.MAS 5 across 13 states ahead of its official launch, recently concluded its Northern Region leg in Kedah, Penang, and Perak from August 22 - 24.
The tour will head to the East Coast next from Sept 4 – 7, with stops in Kelantan, Terengganu, and Pahang.
