Proton e.MAS 7 sales close in on 5K units

SHAH ALAM: The Proton e.MAS 7 remains as the most popular EV (electric vehicle) in Malaysia, with sales as at end-July at 4,959 units.

Proton said July 2025 saw another 706 units (including exports) of the e.MAS 7 sold.

“The success of the e.MAS 7 has exceeded expectations and proves the product as well as the company’s strategy to focus on brand building, charging infrastructure and the opening are correct for Malaysian EV buyers," said Proton Edar deputy CEO Zhang Qiang.

"With the upcoming Proton e.MAS 5 adding a second EV model to our portfolio and growing interest from overseas markets, the expectation is for EV and export sales to grow their contribution to overall sales numbers over the coming months and years,” he added.

Proton’s intention to sharpen its focus on export sales were sign posted by the recent formation of Proton International Corp Sdn Bhd (PICSB).

Total year-to-date (YTD) export sales now stand at 2,258 units, 44.1% more than in 2024 with the Proton X50 overtaking the Proton Saga as the most popular export model.

Meanwhile, Proton group sales ended July at 13,518 units, an increase of 22.1% over the previous month to push YTD sales to 85,674 units for the first seven months of the year and placing it second in the overall national sales rankings.

Market share for July is estimated to at 19.2% with a current YTD market share figure of 19.3%.

Total Industry Volume (TIV) for July is estimated to have closed at 70,545 units, an increase of 28.7% over June and the second highest monthly sales figure for 2025.