SUBANG JAYA: The Proton e.MAS 7 saw 830 units sold in November, bringing its year-to-date total to 7,784 units.
Proton says this means the e.MAS 7 continues to be Malaysia’s best-selling EV (electric vehicle).
Meanwhile, Malaysia’s first affordable EV, the e.MAS 5, contributed to a 14.8% month-on-month sales increase for the e.MAS range in November.
“Proton's recent launches of the e.MAS 5 and all-new Saga have put us in a strong position to carry forward our sales momentum in 2026. We also offered visitors to the recent Proton Tech Showcase event a sneak peek of our upcoming PHEV (plug-in hybrid electric vehicle) model, to reinforce the high technology image of the model range,” said Proton vice president of sales and marketing Zhang Qiang.
Exports of the e.MAS 7 also led to an increase in export volumes this year.
Proton has recorded a YTD (year to date) export sales figure of 5,014 units - 37.3% ahead of 2024 and the highest volume since 2022.
This puts the target of 6,000 export units for 2025 within reach.
“Export sales will be one of Proton’s key focus areas to achieve our long-term targets. We aim to grow our volume by entering even more countries over the coming years, and to leverage on our advanced manufacturing facilities in Tanjong Malim to grow our presence in both RHD and LHD (right and left hand drive) markets,” added Zhang.
Meanwhile, group sales for Proton closed strongly in November with 13,451 units (domestic + export).
The achievement boosts YTD sales for November to 143,322 units, positioning it 3.6% ahead of YTD volume in 2024.
The Proton Saga contributed 6,931 units in November and lifted its YTD total to 66,038 units.
Bookings for the recently launched all-new Saga have exceeded 30,000 units.
Alongside it, the Proton X50 maintained its strong momentum with 2,127 units sold in November, bringing its YTD figure to 25,974 units, 23.5% more than in 2024 and keeping it firmly ahead in the B-segment SUV (sport utility vehicle) market.
Similarly, the Proton S70 also maintained its standing as the C-segment sedan leader with 1,487 units sold, pushing its YTD total to 15,828 units.
Proton’s other ICE (internal combustion engine) models added further depth to November’s performance as the Persona sold 1,050 units, raising its YTD total to 14,214 units, while the X70 contributed 471 units for a YTD figure of 7,184 units.
The X90, meanwhile, sold 234 units bringing its YTD tally to 2,357 while the Iriz closed the month with 241 units, lifting its YTD total to 3,208 units.
