KUALA LUMPUR: Pro-Net, a wholly-owned subsidiary of Proton, has kicked off the Proton e.MAS Nationwide Roadshow, at The Exchange TRX, running from May 22 to 25.
The roadshow is a lifestyle-first experiential event.
From interactive test drives and motoring Key Opinion Leader (KOL) talks, to exclusive giveaways and immersive installations, the roadshow is designed to excite, educate, and empower.
“This is more than a car showcase, it’s a movement. The Electrify Your Life roadshow brings EV living to life in fun, relatable ways,” said Pro-Net chief branding officer Salawati Mohd Yusoff.
“It’s about showing how e.MAS 7 fits into school runs, weekend getaways, and even your personal style.”
"Through this nationwide roadshow, we aim to make EV technology tangible and accessible to everyday Malaysians, not just in major cities but across the entire country," added Pro-Net CEO Zhang Qiang.
The Electrify Your Life Roadshow at TRX Mall brings the Proton e.MAS 7 to life through a series of engaging and educational experiences.
One of the main highlights is the Test Drive sessions, where the public can get behind the wheel and experience the e.MAS 7’s performance, instant torque and smart connectivity.
Visitors can also explore the Electrify Your Life Lifestyle Zones, designed to showcase how the e.MAS 7 complements various aspects of modern living.
The Electrify Your Fun zone features a mini RC car track and playful displays, while Electrify Your Drive educates attendees on EV charging, energy efficiency, and onboard technology.
Electrify Your Adventure highlights the vehicle’s suitability for road trips and glamping experiences, and Electrify Your Style offers a trendy, photo-friendly space with stylish and futuristic installations.
Adding to the excitement are the KOL EV Sharing Sessions, happening daily during the roadshow.
Well-known automotive personalities, including Amin Ashaari, Co-Founder and CEO of SoyaCincau, will share practical tips on EV ownership, address common misconceptions, and provide personal insights about driving the e.MAS 7.
These sessions are scheduled at 1pm and 6pm on Saturday, May 24 and Sunday, May 25.
Following the TRX kick-off, the Proton e.MAS roadshow will travel across key regions nationwide:
Gurney Paragon, Penang: June 13–15 2025
AEON Mall Bandaraya, Melaka: June 27–29 2025
Paradigm Mall, Johor Bahru: July 3–6 2025
Central i-City, Shah Alam: August 21–24 2025 (Finale)
