SUBANG JAYA: The Proton e.MAS roadshow has upcoming stops at East Coast Mall, Kuantan (June 24-28) and Sunway Pyramid, Subang Jaya (July 1-5).
Pro-Net chief branding officer Salawati Mohd Yusoff said, “Our nationwide roadshow is about bringing Proton e.MAS closer to Malaysians, allowing them to experience our vehicles in a more accessible and familiar environment."
"We kicked off in April, visiting Penang and Melaka, and now it’s time to head to Pahang and Selangor. As Malaysia’s top EV (electric vehicle) brand, we remain focused on making EV ownership more approachable through continuous engagement, strong dealer support, and solutions that meet daily driving needs."
From June 24 to 28, visitors to East Coast Mall, Kuantan (Centre Court) can experience the e.MAS line-up, including the e.MAS 5, 7, and 7 PHEV.
In the East Coast, where many households are landed properties, home charging is more readily accessible, allowing owners to conveniently recharge overnight using standard AC charging at home.
At an estimated rate of RM0.60 per kWh, the cost of a 100km journey is around RM7 for the Proton e.MAS 5 and about RM9 for the Proton e.MAS 7, compared to a conventional petrol vehicle which typically costs about RM16 and RM20 per 100km respectively for a similarly size car, making EV ownership a more cost-efficient option for everyday driving when evaluated on a like-for-like per 100km basis.
At Sunway Pyramid, Subang Jaya (LG2, Orange Concourse) from July 1 to 5, the roadshow expands into a comprehensive showcase featuring the full Proton e.MAS portfolio, including the newly launched Proton e.MAS 7 Premium Plus.
Recently launched at KLIMS 2026, the Proton e.MAS 7 Premium Plus is the latest addition to the e.MAS 7 line-up, featuring a larger 68.39kWh AEGIS Short Blade Battery that delivers up to 450km of WLTP-rated range, with 115kW DC fast charging capability, enabling 30% to 80% charging in 20 minutes, matching the charging time of the Premium variant despite its larger battery capacity.
New comfort enhancements include front massage seats and a powered passenger seat with leg rest.
The e.MAS 7 Premium Plus is currently offered with a RM7,000 special launch rebate, bringing the price down to RM118,800 (on-the-road price, without insurance).
