KUALA LUMPUR: Proton e.MAS has completed the rollout of its new Corporate Identity (CI) with the opening of six newly designed showrooms across Malaysia.
The new showrooms embody the brand’s latest retail concept and create a consistent customer experience.
The opening of the six new Corporate Identity showrooms also expands the Proton e.MAS network to 58 dealerships, supported by 45 service centres and 10 body and paint centres nationwide.
This ensures customers have access to comprehensive sales and aftersales support.
The new showrooms are operated by AJG Mobility (Proton e.MAS Bukit Jalil), Mbf EV Auto (Proton e.MAS Jalan Sultan Ismail), Dunia Auto (Proton e.MAS Temerloh), Promas EV (Proton e.MAS Batu Pahat), BH Autotech (Proton e.MAS Taiping) and GB Auto (Proton e.MAS Kulim).
Pro-Net CEO Zhang Qiang said, "The new Corporate Identity represents the next evolution of the Proton e.MAS brand. As we continue to grow, so too must the experience we deliver to our customers. We wanted everyone to feel welcomed, reassured and confident the moment they step through our doors.”
Designed around the principles of simplicity, comfort, and innovation, the new retail concept introduces a clean, contemporary environment that reflects the maturity of the Proton e.MAS brand.
Warm natural materials, carefully curated colours and improved lighting create a welcoming atmosphere. At the same time, the full-height glass façade allows more natural light into the showroom.
Beyond aesthetics, the new Corporate Identity has also been designed to support future growth.
Larger showroom footprints, ranging from 950 to 1,400 sq metres, enable dealers to showcase more vehicles while expanding aftersales operations with increased service capacity, more technical talent and shorter customer waiting times.
