PORT DICKSON: Running for a third consecutive year, Proton's annual beach cleaning initiative showcases dedication to making a lasting environmental impact while spreading environmental awareness to its staff and, starting this year, university students.
The recent Proton Beach Cleaning 3.0, held at Pantai Cermin, Port Dickson, Negeri Sembilan brought together 82 participants comprising Proton employees as well as students from Universiti Pendidikan Sultan Idris (UPSI), who volunteered to remove trash and debris washed up on the popular tourist spot.
Collectively, participants successfully removed 536kg of waste from the Pantai Cermin beach, contributing to the preservation of the local marine ecosystem and enhancing the cleanliness of a beach that attracts local and foreign tourists alike.
The initiative also forms part of Proton's broader commitment towards Environmental, Social and Governance (ESG) principles, which is an important component of the company’s overall scorecard.
Proton director of group communications Salawati Mohd Yusoff said, "Sustainability is not a destination but an ongoing commitment that requires collaboration, consistency and collective responsibility."
"Through Proton Beach Cleaning 3.0, we continue to translate our sustainability aspirations into meaningful action by engaging multiple parties in initiatives that create tangible value as we believe long-term impact can only be achieved through sustained engagement and shared ownership of our environmental responsibilities."
