Under the first phase collaboration of the General Distribution Agreement, Proton is expected to offer the first smart EV in early fourth quarter of next year.
While the move is primarily a retail operation, it would also enable Proton to pave its way into the new energy vehicle market.
(From left) Li, Proton deputy CEO Roslan Abdullah and Proton chairman Datuk Seri Syed Faisal Albar at the signing event.
Proton also said it would invest in a charging network by collaborating with a local charging provider as well as to provide and install domestic units for customers who intend to charge their vehicles at home.
It will also place heavy emphasis on an integrated digital lifestyle and other elements to merge customer preferences with a connected digital solution encompassing journey planning, charging availability and even purchase considerations.
Another facet Proton is exploring is to use its entry into the market segment to attract young talents.
With the rapid shift in job preference for new workers, Proton will use its long-term plans for sustainability and energy efficiency as well as increasing its ESG scores to appeal to the next generation of automotive industry workers.
Proton chief executive officer Dr Li Chunrong said the agreement with smart marked a big step for Proton’s entry into the new energy vehicle market.
“The first phase of business with smart is focused on retailing but it provides us with valuable knowledge and experience on not only how to service and charge EVs but also how to transform the way we interact with our customers.
“The move into this market segment will also help drive Proton’s move towards being more environmentally friendly in all facets of our operations as we work to help Malaysia achieve its carbon neutrality target by 2050,” he said.
smart Automobile Co was founded as a joint venture in 2019 by Mercedes-Benz and Geely Group.
