SHAH ALAM: In August, national automaker Proton achieved a historic milestone by recording the highest monthly domestic sales volume in the company's history.
Total group sales reached 22,632 units, Proton's best overall monthly performance since January 2010.
The breakthrough was supported by strong demand for the company's popular ICE (internal combustion engine) offerings, another record-setting month for Proton e.MAS and overseas sales.
Cumulative sales for the first eight months of 2026 are now 141,421 units, boosting year-on-year growth to 40.2%.
The Proton S70 C-segment sedan saw 3,235 units delivered in August, to bring the model’s year-to-date (YTD) total to 17,953 units.
The Proton X50 remains the B-segment SUV category YTD sales leader and Malaysia's best-selling SUV (sport utility vehicle).
A total of 2,274 units were sold in August.
Similarly, the Proton X90 remains the leader for seven-seater D segment SUVs.
Another 471 units were delivered in August.
The Proton Saga remains a favourite with Proton fans, achieving an impressive 7,347 units in August.
Its YTD number is now just shy of 60,000 units keeping it 33.3% ahead of last year and on target to exceeding an annual sales volume of 80,000 units.
Proton deputy CEO Datuk Ir Abdul Rashid Musa said, "By achieving the highest monthly domestic sales volume in Proton's history, we have reached an important milestone that reflects the confidence customers place in our products and services."
"At the same time, we are making strong gains in our export business, particularly in the area of assembling vehicles for our partner Geely, while on-going efforts by the Proton e.MAS team have resulted in the brand taking a dominant market share in the EV (electric vehicle) market and another record-setting month."
In August, a total of 6,047 Proton e.MAS units were delivered and cumulatively, YTD sales now stand at 27,860 units.
The bulk of sales came from the Proton e.MAS 5 with Malaysia’s best-selling EV posting 4,818 units in August.
It’s C-segment SUV sibling, the e.MAS 7, had 613 units sold while the e.MAS 7 PHEV (plug-in hybrid) reached 616 units as local assembly volume starts ramping up.
Pro-Net CEO Zhang Qiang said, ""As we continue with efforts to deliver units as quickly as possible, our expansion into areas such as partnering charge point operators (CPO) to grow charging infrastructure, growing the dealership network and continuing to engage owners on multiple levels ensure we are able to offer a holistic ownership experience."
Total export sales in August reached 2,477 units (Proton and Geely models), the highest monthly export volume since January 2011.
This raised YTD export sales to 6,059 units.
“Proton assembling vehicles in Malaysia for Geely markets is one of the key focus areas key to growing export sales. These activities boost assembly line utilisation at the factory while contributing to increased volume for Proton’s vendors and contributing positively to Malaysia’s balance of trade,” said Abdul Rashid.
