SUBANG JAYA: National carmaker Proton is continuing to bring its cars closer to Malaysians of all ages through a new collaboration with Sunway Tiny Toys.
This follows its collaboration with Mattel and the introduction of the Hot Wheels Proton Saga.
The partnership sees the introduction of 1/64 scale models of the new Proton Saga and e.MAS 5.
The collectible miniature models are part of the Cerita Malaysia Kita initiative, held in conjunction with Visit Malaysia Year 2026 to celebrate Malaysian stories, brands and everyday experiences through uniquely local collectibles.
The new Proton Saga and Proton e.MAS 5 scale models will be available for public purchase at the Sunway Tiny Toys outlet at Sunway Lagoon as well as selected official resellers.
“The Proton Saga has long held a special place in the hearts of Malaysians, while the Proton e.MAS 5 represents an exciting new direction for the brand and the country’s mobility landscape,” said Proton deputy CEO Datuk Abdul Rashid Musa.
“By turning these vehicles into collectible scale models, we hope to create another way for Malaysians to connect with Proton. These are not just miniature cars; they represent the memories, ambitions and progress that have shaped our journey as a national automotive brand.”
The choice of the two models reflects the breadth of Proton’s current product offering.
The new Saga continues the legacy of Malaysia’s most recognisable nameplate while setting new sales records for Proton’s internal combustion engine models.
Meanwhile, the e.MAS 5 has quickly established itself as Malaysia’s first affordable and best-selling EV (electric vehicle).
