SINGAPORE: Proton marked its return to the Singaporean market with the sneak peek of the all-electric Proton e.MAS 7 sports utility vehicle (SUV) at the city state's The Car Expo 2025.
Proton has been absent from the Singaporean market for over a decade and the move is part of the company's strategy to expand its export business.
The company is partnering with local distributor Vincar Group to spearhead the retail operations of its electric vehicle (EV) lineup under the e.MAS brand.
Proton said Singapore’s EV market share has steadily increased from 12% to 18% of the total automotive industry volume between 2022 and 2023 with projections reaching 55% by 2027.
To support this shift, Singapore aims to establish at least 12,000 EV charging points in approximately 2,000 housing and development board (HDB) car parks by this year and 60,000 by 2030.
Additionally, the Singaporean government targets 100% of vehicles to run on cleaner energy by 2040.
As Malaysia's best-selling EV for the first four months of 2025 and more than 6,000 bookings so far, the C-segment e.MAS 7 sports cutting-edge features and a futuristic design that allows an aerodynamic silhouette with a drag coefficient of 0.275.
Dr Li.
For the Singaporean market, the e.MAS 7 will be available in six stylish colours: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, Lithium White and Moyu Black.
Key highlights include a 15.4-inch 2.5K touchscreen with Flyme Auto, a 7nm intelligent cockpit chip, full LED lighting, and a spacious, tech-forward cabin designed for city life.
Proton CEO Dr Li Chunrong said the debut of the e.MAS 7 in Singapore marked a significant step in the company's international expansion and its commitment to bringing high-quality, technologically advanced EVs to the region.
"We are confident that the e.MAS 7, with its compelling features and suitability for urban environments, will resonate well with Singaporean drivers as the nation embraces electric mobility," he said.
