GEORGE TOWN: Proton is among the sponsors for the Aspen–Klippa Penang Bridge International Marathon 2025 (PBIM 2025), which will take place at end-2025.
The company has also joined PBIM 2025 as the official car partner and title sponsor of the 10km category with a contribution of RM100,000, and will sponsor a new Proton S70 as the lucky draw prize.
Proton’s e.MAS fleet will also serve as the official pace cars during the marathon.
The marathon will take place on Dec 14, 2025, and has to-date recorded over 20,000 registered participants across the full marathon, half marathon and 10KM categories.
Registration will officially close at midnight on October 15, 2025, giving runners one final week to secure their slots before entries are finalised.
The annual event continues to build on the strong success of previous editions, backed by the consistent support of its title sponsors, Penang-based developer Aspen and Klippa Shopping Centre.
Organised by the Penang state government, PBIM has been instrumental in bringing iconic large-scale events to Seberang Perai, particularly Batu Kawan.
The Penang state government foresees another record-breaking year with over 25,000 participants versus last year’s 23,000 participants.
“PBIM has become an iconic event that not only showcases Penang’s capability in hosting world-class sports tourism activities but also drives economic impact in Seberang Perai, particularly Batu Kawan. Aspen–Klippa has been instrumental in past successes, and with Proton now joining, we see a strong example of how the Penang state government and the private sector can work together to rebrand and expand iconic events to reach even greater heights,” said Penang Chief Minister Chow Kon Yeow.
