SHAH ALAM: The Proton Saga's quality has been significantly improved, as evidenced by its Global Consumer Product Audit (GCPA) score dropping from 2,580 points in August 2024 to 1,050 points in May 2025.
In a statement, Proton said, "This remarkable progress puts the Saga on par with its closest competitor."
The GCPA, a quality audit yardstick used by the Geely group and adopted by Proton, rates production line issues based on their severity with a lower score indicating a higher quality.
Meanwhile, the Saga entered its 40th year of continuous production this year, and is recognised as a national icon and Proton’s longest running and best-selling nameplate, with over two million units sold worldwide.
A remarkable 64% of Proton Saga buyers are first-time car owners, according to a recent market insight.
Another 18% of buyers are additional car buyers while the remaining 17% are replacement car buyers.
Of the 57,674 samples taken for this survey late last year, about 59% of the buyers are male, while 41% are female, showing that the model appeals to both genders with a slight skew towards male buyers.
On the life-stage front, 48% of Saga owners are married with children, while 41% are single.
Proton said buyers purchase the Saga over competitors due to its reasonable pricing, attractive design, better drivability in terms of stability and handling as well as more affordable maintenance costs.
"The journey continues, and with a new model on the horizon, the Saga is set to redefine its legacy for generations to come,” said the company's vehicle programme executive Desmond John Pinto.
Meanwhile, Proton has launched the "Saga, A True Malaysian Icon” test drive contest, which runs till July 31, 2025.
Participants simply need to visit any Proton outlet in the Klang Valley, take a Saga for a test drive, and then upload a photo or video of their experience to their social media platform.
To qualify, all social media posts must include the hashtag #SAGATrueMalaysianICON and remain public.
Winners will be chosen via a livestream draw on Proton’s official social media channel in the month following the contest period, receiving the exciting prize of an exclusive ride with a campaign KOL ambassador, including popular personalities like singer Irfan Haris, content creator Jayden Chong and singer Mimiflyy.
This campaign offers a unique opportunity to engage with the Saga and allows participants to potentially qualify their test drive entry for other Proton test drive campaigns.
To commemorate the car's 40th anniversary, a new Hot Wheels Proton Saga model (in white) is now available in the limited-edition packaging featuring artwork from Saw Jane Harn, the winner of the Hot Wheels x Proton Kids Design Competition in 2023.
It went on sale at retailers on July 7, and will also be available at Proton outlets nationwide via promotions for Proton customers.
