Proton Saga enters Pakistan

By CARSIFU | 10 April 2021

SUBANG JAYA: The Proton Saga has expanded to its eighth foreign market - Pakistan.

The Saga, which has received a significant update in 2019, is also on sale in Brunei, Bangladesh, Egypt, Jordan, Kenya, Mauritius and Nepal.

The Saga line-up in Pakistan consists of three models, Saga MT, Saga AT and Saga Ace AT.

Additionally, 100 units of the Saga R3 Limited Edition will also be offered paired with either the MT or AT transmission.

A lucky draw will be held for the latter and buyers are required to register their interest by April 16.

R3 Display

The product launch was conducted online and present were High Commissioner of Malaysia to Pakistan Ikram Mohammad Ibrahim and Al-Haj Automotive CEO Hilal Khan Afridi. Al-Haj Automotive is Proton distributor in Pakistan.

Following the launch of the Proton X70 in December last year, the Saga is the second model to be offered in Pakistan, the world's fifth most populous nation.

At present, all vehicles are supplied from Malaysia as CBU units but Al-Haj Automotive is set to start local assembly operations at its new plant in Karachi by the third quarter of 2021.

With a planned capacity of 25,000 units per annum, the plant will enable sales of Proton cars to grow quickly in the country.

“Exports are an important pillar for Proton and will account for an increasing percentageof our sales volume in coming years," said Proton Edar CEO Roslan Abdullah.

"Aside from promoting the features of our products, we also leverage on the high quality reputation of Malaysia’s manufacturing sector, which lends credibility to our own product story. In 2021, aside from exploring new opportunities, we will also ramp up efforts to re-enter major Asean markets such as Thailand and Indonesia.”

Hilal Khan is the point man for Proton in Pakistan.
Hilal Khan is the point man for Proton in Pakistan.