SUBANG JAYA: Proton's sales for the first seven months of 2026 now stand at 118,788 units, representing year-on-year growth of 38.7%.
In July, the national automaker recorded its second-best monthly performance of 2026, driven by sustained demand for its internal combustion engine (ICE) and electrified vehicle (xEV) lineup while export activities accelerated to their highest level in more than 13 years.
Proton delivered 18,442 units (domestic, export, Proton e.MAS and smart) in July.
The Saga remained the company's best-selling model with 7,814 units delivered in July, bringing year-to date sales to 52,189 units.
In the C-segment sedan market, the S70 retained its leadership with 2,857 units sold, increasing year-to date sales to 15,689 units.
The X50 continued to dominate the B-segment SUV (sport utility vehicle) category and remained Malaysia's best-selling SUV overall after recording 2,291 units, lifting cumulative sales to 17,636 units.
Meanwhile, the X90 continued to lead the seven-seater D-segment SUV market with 441 units, recording its second-best monthly performance of 2026.
"Our July performance demonstrates Malaysians continue to place their confidence in Proton products because they offer the right combination of technology, quality, safety and value," said Proton deputy CEO Datuk Abdul Rashid Musa.
In July, the Proton e.MAS range recorded its highest monthly sales since the brand was introduced.
July also began with the opening of six new e.MAS outlets, expanding the retail network to 58 sales outlets and 45 service centres nationwide.
This was followed by the official line-off ceremony for the locally assembled e.MAS 7 PHEV (plug-in hybrid).
Combined deliveries of the e.MAS 5, e.MAS 7 and e.MAS 7 PHEV reached 3,888 units, bringing cumulative sales for 2026 to 21,808 units.
The e.MAS 5 continued as Malaysia's best-selling EV (electric vehicle) with 13,196 units delivered year-to-date, while the e.MAS 7 PHEV remained the country's number one plug-in hybrid with 4,946 units.
Sales of the e.MAS 7 reached 3,666 units.
All three models are assembled at Proton's New Energy Vehicle plant in Tanjung Malim, with key components including the Dedicated Hybrid Transmission (DHT) and Electric Drive Unit (EDU) produced locally at the company's Advanced Powertrain Hub.
"The continued growth of e.MAS reflects increasing confidence among Malaysians in our electrified mobility solutions," said Pro-Net CEO Zhang Qiang.
Proton's export business achieved another significant milestone in July with 1,398 units exported, representing the company's highest monthly export volume since March 2013.
Driving the increase was stronger demand across export markets together with regional production activities involving Proton-Geely collaborative models assembled at the Tanjung Malim plant for selected overseas markets.
