PUTRAJAYA: This year's National Day Parade marks Proton e.MAS' participation for the third year, and its most comprehensive showcase to date.
The country’s top EV (electric vehicle) brand showcased a 14-vehicle contingent under the Kluster Pemacu Pembangunan Negara (Key Driver of National Development Cluster) in conjunction with Malaysia's 69th Independence Day celebrations.
The 14-vehicle contingent brought together Proton’s automotive heritage and the future of mobility, featuring the iconic Saga, new X50, 2026 S70, X70 and X90, alongside the e.MAS 5, 7 and 7 PHEV (plug-in hybrid), wrapped in the slogan “Memacu Malaysia”.
Pro-Net CEO Zhang Qiang commented, “For generations, Proton has been part of many Malaysians’ lives, from the first car they drove to the first car they bought for their families. Today, that journey is evolving as more Malaysians take their first step into electrified mobility with Proton e.MAS."
"Being part of the National Day Parade is especially meaningful, as it reflects both Proton’s journey as Malaysia’s national automotive brand and the growing role of Proton e.MAS in shaping the country’s next chapter of mobility.
“As the journey continues, Proton e.MAS remains committed to making EV ownership more accessible, developing local capabilities and contributing to a more sustainable mobility future for Malaysia,” added Zhang.
Beyond the National Day Parade, the contingent brought Proton e.MAS’s “Colours of Malaysian Spirit” campaign to life, celebrating the people, cultures and everyday experiences that make Malaysia uniquely Malaysian.
Malaysian-inspired colours and cultural elements incorporated into the vehicle presentation reflected the country’s diversity, unity and shared spirit.
At the heart of the campaign is “Anak e.MAS Malaysia” narrative, representing a new generation of Malaysians embracing the future while carrying forward the values and aspirations that have shaped the nation.
Meanwhile, Proton e.MAS recorded 31,504 cumulative xEV (electrified vehicle) registrations as of July 31, 2026, making it the fastest automotive brand in Malaysia to reach this milestone.
This growing adoption is supported by an expanding ecosystem of 60 dealerships, 46 service centres, 10 body and paint facilities and more than 4,700 charging points nationwide.
With the e.MAS 7 PHEV now locally assembled, all three e.MAS models are now assembled in Malaysia, contributing to the development of local manufacturing capabilities.
Also, Proton e.MAS continues its “Colours of Malaysian Spirit” celebration through the Malaysia Colour Hunt, running until Sept 16 on Proton e.MAS’s social media, with 69 winners each receiving a RM69 Touch ‘n Go eWallet reload PIN.
