SUBANG JAYA: All current Proton models will have trade-in incentives for customers trading in vehicles 20-years or older to be scrapped and removed from the road.
This is in line with the launch of the government’s matching grant programme for the replacement of old vehicles.
The amount offered will be supplemented by a matching grant from the government worth up to RM2,000.
Proton Saga and e.MAS 5 buyers can receive an incentive of up to RM1,000 while other models including the new X50 and X70 as well as the e.MAS 7 will offer incentives valued at RM2,000.
Combined with the matching grant, it means the maximum amount of incentive customers can receive are RM2,000 and RM4,000 respectively.
Proton said these incentives are aligned to the government’s aim to reduce the population of older cars on the road and replacing them with safer, greener and more efficient vehicles.
The also help to empower the company's growth initiatives for 2026 where it targets to achieve sales of 200,000 units following a strong performance last year where volume growth outpaced
total industry volume (TIV) growth by more than six times.
Proton CEO Dr Li Chunrong said, "This initiative will encourage the responsible replacement of old, unroadworthy vehicles and improve road safety while supporting the transition towards cleaner and more efficient mobility."
“The incentive offered by Proton is an extension of the Proton Xchange Programme launched in May 2025. Offering up to RM2,000 in over trade for customers who scrapped their old vehicles for a new Proton model, 4,344 transactions were made resulting in RM8.68 million being given out towards the purchase of a new car by the end of 2025,” he added.
