SUBANG JAYA: The Proton X50 has recorded more than 161,000 units sold across Malaysia and export markets, since its debut on Oct 27, 2020.
The national automaker says the Proton X50 has been recognised as the best-selling B-segment SUV (sport utility vehicle) for five consecutive years.
Meanwhile, the 2025 Proton X50 facelift has sold more than 20,000 units and in the first two months of 2026, a total of 4,271 units were delivered.
The X50 has also contributed significantly to Proton’s export ambitions.
Since its launch, more than 5,000 units have been exported, making it the second most popular export vehicle in recent years.
The model is expected to remain a key driver of Proton’s growth strategy in the years ahead.
“The success of the X50 has helped strengthen Proton’s brand perception both in Malaysia and internationally. It has attracted a younger generation of buyers while demonstrating that vehicles assembled in Malaysia can compete with the best in terms of technology, design and driving experience,” said Proton Edar CEO Datuk Abdul Rashid Musa.
Proton says when interviewed, owners have returned a rating of 89% for usage satisfaction, indicating a positive opinion regarding factors such as performance, design, comfort and technology.
Over 70% of buyers cited design and performance as their main purchase decision factors.
Proton says further analysis shows 68% of buyers are aged between 25–35, reinforcing the X50’s strong appeal among young professionals who are either single or married with young children.
Importantly, a large proportion of these buyers are new to the Proton brand, indicating growing confidence from customers who previously owned vehicles from other manufacturers.
“The X50 represents the evolution of Proton into a modern technology-driven automotive brand. It offers Malaysian customers a combination of performance, connectivity and safety that was previously difficult to find in this segment, which is why it continues to resonate strongly with buyers,” said Abdul Rashid.
