SUBANG JAYA: Proton is revelling in the sales surge of its updated X50, saying it was a testament of its appeal as Malaysia’s favourite compact SUV.
The company recently announced that in July, during its first full month of sales, the B-segment premium SUV achieved a remarkable sales figure of 2,585 units. This was its best performance in 2024, vaulting the model back to the head of its class.
Since its launch at the height of the pandemic on Oct 27, 2020, nearly 120,000 units of the X50 have been sold, making it the fastest selling SUV in Malaysian automotive history.
Despite stiff competition from newer rivals launched by Japanese and Chinese brands, the model secured a 10.3% market share in the SUV segment from January to June 2024, outpacing other vehicles in the same market segment.
Proton said the X50 appealed to both male and female buyers and that over 60% of customers are aged between 26 and 50 years.
It said early buyer feedback indicated they find the design fits their needs, being the right size either for a couple with young children or single individuals living an active lifestyle.
"Going forward, Proton will continue to innovate and deliver exceptional value to our customers," said Proton Edar chief executive officer Roslan Abdullah.
Proton offers an extensive network of 157 3S/4S outlets nationwide to cater to the servicing and after-sales needs of its customers.
