SUBANG JAYA: Bookings have opened for the new Proton X50 Sport Editon (SE) at all authorised Proton dealers.
It's a model introduced to celebrate the sixth anniversary of the market leading SUV (sport utility vehicle).
Based on the flagship variant, the SE features 15 exclusive exterior and interior enhancements for a bolder and sportier appeal.
Proton deputy CEO Datuk Abdul Rashid Musa said, "The X50 has grown significantly over the past six years, and its journey reflects how Proton continues to respond to the changing expectations of our customers."
"The new X50 Sport Edition is the latest expression of that evolution, bringing a more distinctive and sportier character while retaining the performance, technology and safety that customers already value,” he added.
The X50 SE introduces 15 exclusive exterior and interior enhancements that create a distinctive new visual signature.
Its exterior adopts a predominantly black treatment, complemented by contrasting red accents.
Key enhancements include the black front upper garnish, black front side port trim garnish, black lower bumper garnish and black rear side port trim garnish, together with black 18-inch alloy wheels.
The X50 SE also features dedicated front, side and rear skirtings, while the exclusive Sport Edition emblem completes its new exterior identity.
Inside, the sporty theme continues with a black interior accented by red stitching on the steering wheel and seats.
The front seats feature Sport Edition embroidery, while the floor features Sport Edition detailing and is complemented by TPE floor mats.
The TPE floor mats are lightweight, flexible and quick-drying.
Proton says the SE components were rigorously validated for durability and suitability for local driving conditions.
The X50 SE has undergone more than 13,700 hours of testing, covering areas such as durability, corrosion and UV resistance, as well as suitability for Malaysia’s climate.
