SUBANG JAYA: Proton makes further inroads into Bangladesh with the launch of the X90 in that country on Feb 29.

Two variants of the X90, the six-seat Flagship and seven-seat Premium, are offered to buyers in the fourth export market for the flagship model.

To date, 25 units have already been registered less than two weeks following its unveiling. The X70 is already selling in Bangladesh.

Bangladesh is one of over 15 countries Proton exports its cars to.

Proton expects to start local assembly there later in 2024.



Proton aims to be among the top three brands in Bangladesh within three years, said its CEO Dr Li Chunrong, adding that more models would be introduced later.

Proton distributor in Bangladesh Rancon Holdings has already set up a sales and aftersales network and will invest in a plant to locally assemble Proton vehicles.

Dr Li also said Proton is using the Volvo Global Quality Standard to ensure product quality is consistent in markets outside Malaysia where local assembly operations are set up.

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