Under the campaign that runs until May 31, Proton owners can send their vehicles to authorised service centres for a free 40-point safety check and a service package priced at RM150.
(From left) Tengku Zafrul, DRB-Hicom group managing director Datuk Seri Syed Faisal Albar, Proton CEO Dr Li Chunrong and Roslan at the launch of the Proton Rahmah campaign.
Launched by Investment, Trade and Industry Minister Tengku Datuk Seri Zafrul Tengku Abdul Aziz, the campaign is targeted to owners of the current Persona, Iriz, Exora and Saga line-ups, as well as previous generation models including the Inspira, Waja and Wira.
Tengku Zafrul said the Rahmah campaign would ease the burden of Proton owners and free up funds for the approaching Hari Raya celebration.
“Vehicle ownership is essential to the daily lives of many Malaysians and the expenses related to it, such as
loan repayment, fuel, tolls, and maintenance are major components of a household’s expenses.
“I hope other brands will follow suit to reduce the cost of living for those who need it most,” said Tengku Zafrul.
Following the successful implementation of the menu Rahmah initiative launched in January 2023, the Government is looking to expand it to other sectors that can make a real difference to lowering living costs and Proton is proud to answer that call.
Proton deputy chief executive officer Roslan Abdullah said the company's decision to launch a Rahmah Campaign is in line with its efforts to offer customers more value and would be essential to providing affordable products and services to the public.
“An inclusive campaign, costs are shared evenly between Proton Edar and our dealers as part of our Corporate Social Responsibility (CSR) activities and we hope with it in place, owners are compelled to service their cars at our authorised service centres before starting the journey back during the festive period,” said Roslan.
