Rolls-Royce carves out record year with 5,586 cars delivered

By CARSIFU | 11 January 2022


LONDON: Rolls-Royce Motor Cars delivered 5,586 cars in 2021, representing the highest-ever annual sales results in the luxury marque's 117-year history.

The deliveries were also 49% higher compared with the same period of 2020.

Phantom Balck Bafge.
Ghost Black Badge.


This overall figure includes all-time record sales in most regions, including Greater China, the Americas and Asia-Pacific, and in multiple countries across the globe.

All Rolls-Royce models performed extremely strongly.

Growth has been driven principally by Ghost, with demand surging further, following the launch of Black Badge Ghost in October 2021.

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Spectre.


This, together with the continuing pre-eminence of Cullinan and the marque’s pinnacle product, Phantom, has ensured order books are full well into the third quarter of this year.

The company’s Provenance pre-owned programme also enjoyed exceptional sales results in 2021, achieving an all-time record.

Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars.

Wraith Black Badge.
Wraith Landspeed Collection.


The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls-Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.

Rolls-Royce also announced its first all-electric car, Spectre last year which is undertaking the most punishing testing protocol ever conceived for a Rolls-Royce consisting of a 2.5 million kilometre journey to all four corners of the world and simulate more than 400 years of use.

The Spectre is expected to launch by the fourth quarter of next year, paving way for all Rolls-Royce models to be fully-electric by 2030.

Phantom Oribe.
Phantom Oribe.


Aside from preparations for an all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process and the dedication of the over 2,000 people who work at the Home of Rolls-Royce in Goodwood, West Sussex and around the world.

The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift pattern to fulfil orders from clients around the world.

Rolls-Royce will continue to invest in its manufacturing plant in readiness for electrification, and in future talent, with a record 37 new apprentices set to join the company in September 2022.

Boat Tail.
Boat Tail.


Rolls-Royce Motor Cars CEO Torsten Müller-Ötvös said 2021 had been a truly historic year for the company.

“In the past 12 months, we have recorded our highest-ever annual sales, launched the latest addition to our Black Badge family, stunned the world with our coachbuilding capabilities and made huge strides into our all-electric future.

“As always, it has been made possible by the dedication and commitment of the extraordinary people at the Home of Rolls-Royce, our international team and our global dealer network.

“I wish to extend my thanks and congratulations to each and every one of them: it is my privilege and pleasure to work alongside them every day,” he said.

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