KUALA LUMPUR: MINI Malaysia recently deployed cars to 10 of the most accident-prone highway routes in the country, in a campaign called #flashlightssavelives.
With the help of MINI Club Malaysia, the campaign saw MINI cars flashing their headlights rapidly every 5 minutes to encourage drivers in the opposite direction to slow down.
Among the accident-prone locations visited was the Cheras-Kajang Highway, the Kuala Lumpur to Rawang Highway, the Kajang to Seremban Highway, and the Penang Bridge.
The #flashlightssavelives campaign was then documented in a case study video which has now been released on MINI Malaysia’s Facebook and YouTube pages.
“The #flashlightssavelives campaign is an extension of our Safety 360° program for the BMW brand where we also speak to families to remind them of everyday in-car safety for their children," said BMW Group Malaysia managing director and CEO Han Sang Yun.
He added that the Safety 360-degree program by BMW Group Malaysia was first introduced with BMW Motorrad advocating to motorcycle riders in the country to seek technologies and riding equipment for better safety.
The programme has since been extended to the BMW and MINI brands as part of a holistic focus for BMW Group Malaysia to promote safer road behaviour, etiquette and innovation.
