LONDON: Rolls-Royce Motor Cars has announced the Coachbuild Collection which is billed as a new proposition in super-luxury, in which a true coachbuilt motor car and an extraordinary multi-year programme of experiences are conceived as one.
Each Coachbuild Collection is touted as rare and extravagant, authored entirely by Rolls-Royce and created on a completely new canvas, never to be repeated.
Clients are invited to participate in the programme through the global Rolls-Royce Private Office network, located in Dubai, Seoul, Shanghai, New York, and in Goodwood.
The first Rolls-Royce Coachbuild Collection will be a fully electric motor car, as many of the collectors who inspired the Coachbuild Collections programme are existing all-electric Spectre owners.
“Coachbuild Collection clients seek to experience at the absolute pinnacle of our craft. What we will reveal in April is an extraordinary expression of contemporary Rolls-Royce coachbuilding, extravagant and yet silent,” said Rolls-Royce Motor Cars chief executive Chris Brownridge.
A Coachbuild Collection begins with a true coachbuilt motor car: a wholly unique body style formed, built and handcrafted by Rolls-Royce’s Coachbuild department.
These motor cars will be fully homologated and road-legal.
Each Coachbuild Collection will be strictly limited in number and will never be repeated.
For the first Coachbuild Collection, clients will be granted exclusive access to closed testing facilities, witnessing the motor car’s development across performance and climate extremes.
They will travel to locations chosen for their deep connection to this motor car’s story.
They will be granted rare access to the innermost design studios within Rolls-Royce.
Clients will also gather in the world’s most desirable destinations for remarkable, curated private events at which the designers behind each Coachbuild Collection will share the inspirations and convictions that shaped it.
