KUALA LUMPUR: SAIC Motor Malaysia has announced the appointment of Hoffen Yih Ben Teh as its new chief operating officer (COO) with effect from Sept 9.
The company said in a statement that Teh's appointment would reinforce SAIC Motor Malaysia's leadership team as it enters the next phase of growth in Malaysia, with a focus on expanding the MG brand, delivering exceptional customer experiences and enhancing aftersales services.
As COO, Teh will oversee sales, product, and marketing operations, leading initiatives to expand MG’s dealer network, broaden its product portfolio, and accelerate the company’s green energy vehicle roadmap.
With over 20 years of experience in the automotive industry, Teh brings extensive expertise in product and marketing strategy, as well as local production and manufacturing planning.
His appointment signals SAIC Motor Malaysia’s focus on driving a more robust sales and marketing strategy while laying the foundation for local production.
This includes building a stronger ecosystem through strategic collaborations with external partners and relevant agencies to establish a future-ready and sustainable operational framework.
Teh with the MGS5 all-electric SUV.
An University College London (UCL) Mechanical Engineering graduate, Teh has occupied senior management roles with a proven track record in operations and strategic planning.
He is also an active council member of the Malaysia Automotive Association (MAA) and serves on the executive committee of MyZEVA (Malaysia Zero Emission Vehicle Association) where he advocates for the advancement of green mobility.
SAIC Motor Malaysia managing director Emory QiFeng said Teh’s leadership and extensive industry experience would bring fresh energy and direction to SAIC Motor Malaysia.
"His expertise in strategic development and organisational structuring will be instrumental as we take bold steps forward, QiFeng said.
Teh said his priority is to strengthen the organisation’s foundations and unlock its full potential, while creating a solid platform for MG to grow.
"I look forward to collaborating with the team to drive new opportunities, support the transition to local production, and help shape the future of mobility in Malaysia," he said.
