PLANO, Texas: Toyota Motor North America (TMNA) recently introduced new brand Scion by Toyota, and unveiled the brand’s first vehicle, the KEI-01, an ultra-compact utility truck that will arrive in the United States in the second half of 2027.
The company also showcased two additional vehicles — the SxS Concept and the BKE Concept.
The Japanese automaker says Scion by Toyota is a “freedom lab” built around bold ideas, curiosity and possibility.
The brand builds on the experimental spirit associated with the original Scion, reimagined for a new generation.
“The future of mobility will not be defined by one vehicle, one technology or one way of thinking,” said Toyota Motor Corp chief branding officer, head of design Simon Humphries.
“Scion by Toyota gives us a place to challenge conventional thinking, explore new possibilities and create mobility in new ways. The KEI-01, SxS and BKE concepts each represent a different possibility — and together, they show what can happen when curiosity leads the way.”
Providing the functionality, efficiency and versatility of Japan’s legendary kei trucks, the KEI-01 brings a proven concept to American customers.
Designed to meet applicable low-speed vehicle federal safety requirements, the KEI-01 comes standard with a 660cc three-cylinder engine, a continuously variable transmission, and four-wheel drive (4WD) making it an affordable, highly capable, and remarkably manoeuvrable package.
As an intentionally low-volume, niche vehicle, the KEI-01 will initially be offered through a fleet-focused pilot programme.
Initial fleet sales are planned through Scion by Toyota dealers selected from current Toyota dealers, which will serve as the customer-facing sales channel.
Toyota may consider expanding availability to limited retail sales at a later date.
The KEI-01 will be assembled at Toyota Motor Manufacturing Indiana (Toyota Indiana) starting in the second half of 2027.
The KEI-01 is powered by a proven 660cc three-cylinder engine mated to a continuously variable transmission.
Standard selectable four-wheel drive (4WD) with auto mode and push-button lock up to help the KEI-01 tackle mud, snow and uneven terrain.
An easily accessible three-way fold-down cargo bed allows operators to load and unload materials from a lower height.
An extended-cabin design with a raised roofline allows for reclining and sliding seats, plus secure interior storage behind the seats for tools and gear.
An enclosed cabin with heat and air conditioning helps keep operators comfortable throughout the year.
Measuring just over 11 feet in length and under 5 feet in width, the KEI-01 offers exceptional agility in tight spaces.
A payload capacity of up to 600 pounds in the bed and structural rigidity for towing small trailers and equipment make it a versatile utility performer.
The KEI-01 is a right-hand-drive vehicle designed to comply with Federal Safety Requirements applicable to a low-speed vehicle.
Its maximum speed will be 25 miles per hour (40kph).
The KEI-01 is designed to meet a wide range of customer needs, including:
- Small business owners looking for an affordable urban commercial vehicle.
- Farmers and ranchers requiring a dependable daily workhorse.
- Municipalities, universities and corporate campuses seeking efficient fleet vehicles.
- Delivery and service providers operating in urban environments.
- Outdoor enthusiasts and hobbyists wanting a versatile utility vehicle.
