BARCELONA: The SEAT S.A. company, under which the SEAT and Cupra brands operate, announced on MOnday that it will launch an urban electric vehicle to market in 2025, priced between €20,000-€25,000.
With this vehicle, the company will enter a segment essential to making electromobility accessible and an important milestone on the road to sustainability, fighting climate change.
Additionally, it was confirmed Cupra will launch the Tavascan in 2024. The Cupra Tavascan will be the brand’s second 100 per cent electric model, following the CUPRA Born launched later in 2021.
At the company’s annual press conference, the Spanish company presented an ambitious plan, called Future Fast Forward, with a key pillar the production of urban electric vehicles in Spain from 2025.
SEAT president Wayne Griffiths said: “We want to manufacture electric cars in Spain starting in 2025. Our ambition is to produce more than 500,000 urban electric cars per year in Martorell also for the Volkswagen Group but we need a clear commitment by the European Commission.”
SEAT S.A. aims not only to produce electric vehicles but also to lead the development of the entire project for the Volkswagen Group.
“Our plan is to transform our Technical Center, the only one of its kind in southern Europe and an essential R&D asset for the region”, continued Griffiths. “We believe that it’s part of our responsibility to electrify Spain. Seventy years ago, we put this country on wheels. Our aim, now, is to put Spain on electric wheels.”
“We’ve drawn up the plan, we have the right partners on-board and we’re generally ready to invest. This project is intended to become the driver for the transformation of the Spanish automotive industry."
As the second largest car production industry in Europe, Spain has a major responsibility to reach the European Green Deal targets by 2030.
To this end, the project includes the creation of an electric vehicle ecosystem, stimulating demand and developing public charging infrastructure.
The next step would be to focus on localising the electric vehicle value chain, starting with the electric battery ecosystem.
