Seong Hoe Premium Motors BMW dealership upgraded to feature MINI brand too

By CARSIFU | 29 November 2022

MALACCA: Seong Hoe Premium Motors, Malacca’s longest-serving BMW authorised dealership since 1979, has reopened its doors to a newly refurbished showroom which will now be the home of vehicles from the BMW brand, such as models featured in BMW M, BMW i and more, as well as the MINI brand –in light of the recent acquisition of the MINI portfolio.

The new showroom will also feature an upgraded suite of premium services and facilities.

The newly refurbished dealership offers a large built-up space of over 7,100 sq ft, capable of displaying up to ten BMW vehicles, as well as three MINI vehicles.


The space also features an exclusive MINI showroom on the mezzanine floor.

Meanwhile, customers interested in Seong Hoe PremiumMotors’ BMW Premium Selection offerings may view the vehicles at a new facility located nearby the dealership.

Operating with a dedicated staff count of 50 staff members, Seong Hoe Premium Motors will provide a range of premium services to customers, including BMW Service, BMW Lifestyle, Original Parts and Accessories, BMW Financial and Insurance Services, Fast Lane Service, Pickup and Delivery Service, as well as Roadside Assistance.


MINI Service, Lifestyle and Accessories are also available.

The dealership also features the New Car Handover Lounge, Isetta Bar, RATC (reception at the car) bay and a BMW AC/DC charging station, on top of complimentary internet access.

Located at Lot 2020, Jalan Semabok, Taman Sinn Semabok, Seong Hoe Premium Motors Sdn Bhd is open from 8:30am to 5:30pm daily Monday to Saturday and 10am to 3pm on Sundays and Public Holidays.


BMW Group Malaysia managing director Hans de Visser said, “As demand for our highly-desirable premium vehicles continues to expand in tandem with our offerings across all our portfolios, it is a natural progression for us to raise the bar for one of our most important customer touchpoints –our dealerships.

“This is to ensure our esteemed customers are able to experience every step of the way for themselves the Premium Ownership Experience. We are especially pleased that Seong Hoe Premium Motors shares in this commitment, continuing to deliver world-class standard service for all our customers in Malacca, and we are confident that the newly refurbished showroom will only represent an enhancement of this experience,” he said.

(From left) Loy, Seong Hoe Premium Motors founder Ng Ah Tong and de Visser.
(From left) Loy, Seong Hoe Premium Motors founder Ng Ah Tong and de Visser.

Seong Hoe Premium Motors general manager Loy Suan Chiow said, “We owe it to the support of our loyal and strong customer base, who continue to put their trust in us for over the past four decades in delivering the Premium Ownership Experience.

“To date, we have successfully delivered over 400 units of vehicles annually, complemented by the highest standards in customer service.


“It is a point of pride for us here at Seong Hoe Premium Motors and one that we intend to extend to our newly enhanced dealership, allowing us to better serve our customers in Malacca and the surrounding areas. With impressive success, Seong Hoe Premium Motors is anticipating a market potential of delivering over 1,000 units of BMW and MINI vehicles within the next three years,” he said.

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