Setel launches “Setel je! Sekali tekan, semua jalan” campaign

KUALA LUMPUR: Setel has launched its “Setel je! Sekali tekan, semua jalan” brand campaign with roadshows across Klang Valley, Penang, Melaka, Kuantan, Sabah, and Sarawak.

Activities include interactive sessions with the team and popular KOLs, exclusive rewards, and a special collaboration with Selangor FC to engage football fans.

Malaysians are also invited to join a social media challenge featuring a catchy jingle highlight how “Setel” resonates in everyday conversation, for a chance to win eWallet credit.

New users can enjoy RM5 cashback by downloading the app, registering with the code c-5etel, and fuelling a minimum accumulated total of RM20 at any Petronas station.

Continuing transactions during the campaign also opens opportunities to win cash prizes.


Setel CEO Abdullah Ayman Awaluddin said, “Setel was created to deliver a seamless, on-demand fuelling experience, the first of its kind in Malaysia. Whether it’s fuelling, paying, or moving, Setel makes it simple."

"We are also encouraging users to verify their accounts to unlock more features, security, and rewards as we continue driving digital adoption and supporting a cashless Malaysia.”

Since its launch, Setel has championed Malaysia’s vision for a cashless society by providing access at over 1,000 PETRONAS stations and more than 2.6 million merchants nationwide.

Over 9 million Malaysians have embraced the app, proving how digital transactions can be secure, convenient, and widely accessible.

To ensure inclusivity, Setel Lite was developed for users with older Android smartphones and limited storage, demonstrating a commitment to digital adoption for all.