Shell FuelSave 95 refreshed

By CARSIFU | 6 March 2021


KUALA LUMPUR: Shell Malaysia has rolled out its latest brand campaign; “Shell FuelSave 95 Ekstra Kilometer, Ternyata Berbeza”, giving a refreshed look at the benefits of the Shell FuelSave 95.

Designed with Dynaflex technology, FuelSave 95 delivers extra kilometers by:

* Extra Savings, Instantly (Ekstra Penjimatan) - FuelSave 95 reduces friction by up to 90% in critical engine parts to maximise fuel economy.

* Extra Clean (Ekstra Bersih) - FuelSave 95 prevents 95% of deposit formation for a cleaner engine.

* Extra Protection (Ekstra Perlindungan) - FuelSave 95 protects engines from wear, corrosion, and deposit build-up with its ‘Triple Action’ formula.

These key benefits align closely with the findings from a consumer study which revealed that Malaysians chose “better mileage” and “cost-savings” as their top considerations for a quality main grade fuel.

For close to 130 years in Malaysia, Shell has been a leader in developing high quality fuels and investing in the best people and science to drive fuel innovation.

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With its aspiration of instant fuel economy from, FuelSave 95 has a long and proud lineage as the firm foundation for Shell’s innovation.

Shell Malaysia Trading and Shell Timur managing director Shairan Huzani Husain said the company placed customers at the heart of everything.

"All our fuels are developed with their needs in mind. With the current Covid-19 pandemic affecting many Malaysian households financially, we resonate strongly with our customers and understand that a little extra goes a long way.

"Shell FuelSave 95 aspires to deliver instant fuel economy from the very first drop and is the smart choice for customers.

"But don’t take my word for it, try it today and experience for yourself the difference of Extra!” he said.

To initiate the launch of “Shell FuelSave 95 Ekstra Kilometer, Ternyata Berbeza” Shell treated Malaysians to a campaign teaser video showcasing not all fuels are created the same, while highlighting Shell’s promise of Extra.

Malaysians can look forward to more engaging content in this campaign, including a heartwarming TVC that follows the story of a loving dad who takes care of his baby, with the help of FuelSave 95 (Scan the QR code to watch).

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To make this journey extra rewarding, Shell Malaysia has partnered with BonusLink to give customers up to 4X Points whenever they spend a minimum of RM50 to refuel at Shell.

For details, visit www.shell.com.my.

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