KUALA LUMPUR: An exclusive Shell Motorsport Experience campaign during the Bahrain Grand Prix weekend in Malaysia saw Shell V-Power bringing Malaysian motorsport fans closer to the world of Scuderia Ferrari HP.
Offering access beyond the usual race-day experience, guests were given a unique perspective on the action at Sepang after a nine-year wait.
The weekend had ended on a high, with Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton delivering strong performances at the Bahrain Grand Prix, finishing third and fourth respectively.
As part of the experience, the special guests took part in a Pit Lane Walk, visited the Scuderia Ferrari HP garage, and explored the paddock.
The guests also stepped inside the Shell Trackside Laboratory – the mobile laboratory where Shell Scientists test and analyse, in real time, the race fuel and lubricants technology used by Scuderia Ferrari HP throughout the race weekend.
The weekend also featured a special appearance by Scuderia Ferrari HP drivers Lewis Hamilton and Charles Leclerc, before the guests took in the atmosphere and excitement of the Bahrain Grand Prix from the Grandstand.
Shell Mobility and Convenience Malaysia general manager Zairi Dzuljastri said, “The return of racing to Sepang is a significant moment for Malaysia’s motorsport community, and one that gave us a unique opportunity to bring our customers closer to the world of Scuderia Ferrari HP."
"Our long-standing relationship allows us to create experiences that go beyond what fans typically see from the stands and bring them closer to the passion and performance behind the team."
“That connection goes beyond the race weekend. For decades, Shell and Scuderia Ferrari HP have shared a commitment to pushing the boundaries of performance and innovation, and the learnings from that collaboration continue to shape the fuels and lubricants we develop for our customers.”
For the Malaysian special guests who experienced the weekend first-hand, the opportunity offered a perspective on motorsport they would rarely get to see as fans.
Kumaragurubharan from Port Dickson, a passionate motorsport fan of 12 years, said, “The last time I watched the race at Sepang, I was 14. Now I’m 23, so to be back nine years later and experience it this way feels incredible. I never imagined I would have the opportunity to see Lewis and Charles in person, and I feel really lucky to be here.”
For How Bee Yong from Klang, a long-time Ferrari fan who has collected Shell Ferrari model cars over the years, the experience was particularly special as a family of motorsport fans.
“My son was probably the happiest when I found out I had won, as he had already bought his own ticket for the race. In the end, we both got to be there for the return to Sepang, which makes it even more special.”
The experience also extended beyond the circuit to Shell KLIA Sepang.
More than 500 messages and well-wishes from Malaysian fans were transformed into bespoke batik-inspired pieces incorporating the names and messages of fans who shared their support for Leclerc and Hamilton.
Shell Malaysia country chair Siti Sulaiman and Zairi presented the pieces to the Scuderia Ferrari HP drivers at the closed-door event.
The exclusive Shell Motorsport Experience was part of Shell Malaysia’s Feel the Fuel campaign, which ran from August 24 to Sept 20, 2026.
Through collected entries via the Shell App, customers had opportunities to get closer to the world of Scuderia Ferrari HP.
